The 2-day workshop will take place on 18-19 June 2024, on-site at TalTech School of Business and Governance (Akadeemia tee 3) (room SOC-219) in English.<\/p>\n
Maximum number of participants: 20<\/p>\n
Pre-requisite for participation: Participants are required to have basic statistics and quantitative analysis skills (e.g., have taken a masters or PhD level Quantitative Methods course).<\/p>\n
The 2-day SEM workshop will cover:<\/p>\n
The workshop is carried out by Prof. Dr. Volker Kuppelwieser (NEOMA Business School & visiting Professor at TalTech). The workshop includes overviews on the methodological steps and hands-on practice on a given dataset.<\/p>\n
SmartPLS software will be used during the workshop. The software has a 30-day free trial: https:\/\/www.smartpls.com\/<\/a>. To deeply understand and learn the method, we will focus on covariance-based SEM, and discuss PLS briefly on day 2.<\/p>\n Participants are required to bring a laptop with the software installed.<\/p>\n <\/p>\n Volker G. Kuppelwieser<\/strong> is a Full Professor in Marketing at the NEOMA Business School (France). His main research interests are service experiences, aging consumers\u2019 behavior, and customer inclusion. He previously held several positions in the service industry and has 12 years\u2019 experience of industry.<\/p>\n He teaches and coordinates courses in services marketing, international services marketing, research methods, and quantitative methods in the PGE, several MSc, and PhD programs.<\/p>\n He has published in journals such as Journal of Service Research, Journal of Services Marketing, Annals of Operations Research, Marketing Letters, Human Relations, Journal of Business Research, Journal of Service Management, and Journal of Retailing and Consumer Services, amongst others. He has also given numerous conference presentations and serves as a reviewer and editorial board member for several marketing and organizational behavior journals. Volker is associate editor for the Journal of Services Marketing and was guest editing for different marketing journals.<\/p>\n <\/p>\n Register at: https:\/\/forms.office.com\/e\/XYCMfqQFDP<\/a><\/p>\n Registration deadline: Thursday, May 30th<\/strong>.<\/p>\n With questions about the workshop, please turn to Mari-Klara Stein mari-klara.stein@taltech.ee<\/u><\/p>\n With administrative questions, please turn to Tiina Hagen tiina.hagen@taltech.ee<\/a><\/p>\n Estonian Doctoral School for Social Sciences<\/p>\n Eesti Doktorikooli sotsiaalteaduste haru korraldab kahep\u00e4evase t\u00f6\u00f6toa doktorantidele.<\/p>\n Kahep\u00e4evane t\u00f6\u00f6tuba toimub 18.-19.06.2024 kohapeal TalTechi Majandusteaduskonnas, Akadeemia tee 3 (ruum SOC-219) inglise keeles.<\/p>\n Maksimaalne osalejate arv: 20<\/p>\n Osalemise eeltingimus: osalejatelt n\u00f5utakse elementaarse statistika ja kvantitatiivse anal\u00fc\u00fcsi oskust (nt on l\u00e4binud magistri- v\u00f5i doktori\u00f5ppe taseme kvantitatiivsete meetodite kursuse).<\/p>\n 2-p\u00e4evane SEM-i t\u00f6\u00f6tuba h\u00f5lmab:<\/p>\n T\u00f6\u00f6toa viib l\u00e4bi professor dr Volker Kuppelwieser (NEOMA Business School ja TalTechi k\u00fclalisprofessor). T\u00f6\u00f6tuba sisaldab \u00fclevaadet antud andmekogumi metoodilistest sammudest ja praktilisest poolest. T\u00f6\u00f6toa k\u00e4igus kasutatakse SmartPLS tarkvara. Tarkvaral on 30-p\u00e4evane tasuta prooviversioon: https:\/\/www.smartpls.com\/. Meetodi s\u00fcgavaks m\u00f5istmiseks ja \u00f5ppimiseks keskendume kovariatsiooni p\u00f5hisele SEM-ile ja arutame teisel p\u00e4eval l\u00fchidalt PLS-i. Osalejatel tuleb kaasa v\u00f5tta s\u00fclearvuti, kuhu on installitud tarkvara.<\/p>\n Volker G. Kuppelwieser<\/strong> on NEOMA Business School\u2019i (Prantsusmaa) turunduse korraline professor. Tema peamised uurimisvaldkonnad on teeninduskogemused, vananev tarbijak\u00e4itumine ja klientide kaasamine. Varem on ta t\u00f6\u00f6tanud mitmel ametikohal teenindussektoris ja tal on 12-aastane t\u00f6\u00f6stuse kogemus.<\/p>\n Ta \u00f5petab ja koordineerib teenuste turunduse, rahvusvahelise teenuste turunduse, uurimismeetodite ja kvantitatiivsete meetodite kursusi PGE-s, mitmetes magistri- ja doktori\u00f5ppekavades.<\/p>\n Ta on avaldanud publikatsioone muu hulgas sellistes ajakirjades nagu Journal of Service Research, Journal of Services Marketing, Annals of Operations Research, Marketing Letters, Human Relations, Journal of Business Research, Journal of Service Management ja Journal of Retailing and Consumer Services. Samuti on ta pidanud arvukalt konverentsiettekandeid ning tegutseb mitme turundus- ja organisatsioonik\u00e4itumise ajakirja retsensendi ja toimetuse liikmena. Volker on ajakirja Journal of Services Marketing kaastoimetaja ja oli erinevate turundusajakirjade k\u00fclalistoimetaja.<\/p>\n <\/p>\n Registreeruge t\u00f6\u00f6tuppa aadressil: https:\/\/forms.office.com\/e\/XYCMfqQFDP<\/a><\/p>\n Registreerimise t\u00e4htaeg: neljap\u00e4ev, 30. mai<\/strong>.<\/p>\n T\u00f6\u00f6tuba puudutavate k\u00fcsimustega p\u00f6\u00f6rduge Mari-Klara Stein poole – mari-klara.stein@taltech.ee<\/a><\/p>\n
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